Social media is an important marketing tool. If you haven’t jumped on the bandwagon yet – you need to.
Here is a compiled list of social media marketing tips to ensure your success.
This list will help you set and keep marketing goals. It will help you figure out which tools will help you find and capture the interest of your target audience.
23 High-Level Social Media Marketing Tips Your Business Should Try Today
To take your brand’s marketing to the next level, start implementing some of these social media marketing tips today.
1. Listen – Don’t Just Talk – to Your Audience Regularly
It’s important to share your brand’s story, mission, great ideas, and information about products and launches. Unfortunately, many brands get caught up in too much talking, not enough listening.
Listening to the comments, feedback, and complaints of your audience will help you cater to them better. You’ll create products that they actually want to buy!
2. Boost Your Top-Performing Posts
Social media marketing tools allow you to analyze the performance of what you post. Why is this important? One reason is that it shows you where to put your marketing funds.
When a post is performing well, take advantage of it. Put some of your marketing dollars behind it and boost your exposure with paid ads. This, in turn, can create a larger stream of traffic to your website.
3. Avoid Distraction by Focusing Your Efforts
If you don’t focus your efforts, both you and your audience could get distracted. A distracted audience is a lost opportunity. Don’t try to appeal to anyone other than your target audience. Focus on them and finding solutions for their pain points.
4. Be Sure to Show off Your Brand’s Personality
It’s easy to get lost online. You want to stand out.
Create a persona, an attitude for your brand and make sure it’s evident everywhere. Your website, social media profiles, and posts, your blogs – everything needs to show your personality.
This will not only make you stand out as unique amongst competitors – it will make you memorable.
5. Try Adding Video Content into the Mix
A lot of businesses are starting to implement videos into their social media marketing. Why?
“A picture might tell a thousand words, but a one-minute video is worth 1.8 million words.” – Victoria Howes, entrepreneur.
People love seeing the face behind the brand. And they enjoy getting practical tips and help for their problems in the span of just a few minutes.
Video is the future of internet marketing, and the future is now. Take advantage of it.
6. Create – and Stick to – a Social Media Content Calendar
A content calendar keeps you organized and focused. It also helps you avoid any lapses in conversations with your audience. You need to stay in front of them on a consistent basis.
A social media content calendar will help you do this.
That doesn’t mean you have to be completely inflexible. Things come up, ideas change, and new social media trends emerge. Having a measure of flexibility will help keep your message –and therefore, your brand – fresh.
7. You Don’t Actually Need a Presence on Every Platform
It’s easy to get caught up in the idea that you need to be on every single social media platform. This simply isn’t true. In fact, trying to do this could harm your marketing efforts.
Find social media platforms that resonate with your company. This should also be the platform where your target audience can be found.
For instance, if your audience prefers Snapchat stories, you should be on Snapchat. If they love visuals, they might be found on Pinterest or Instagram.
8. Pay Close Attention to Social Media Trends
Social media trends are constantly changing. Here are some tips to help you keep up.
- Create a Twitter stream of popular hashtags
- Set Google alerts for certain keywords or influencers
- Check out Instagram’s Explore tab
- Join Facebook and LinkedIn groups.
9. Your Learning Doesn’t Stop with “Social Media for Beginners” Tips
Social media for beginners tips are extremely helpful – if you’re just starting out. But you don’t want to stop there.
Because social media is constantly evolving, you need to be too.
Keep doing research on the latest social media trends. Regularly read about social media for business tips, or watch videos and attend workshops/webinars.
10. Make Sure You Really Know Your Audience
In order to know your audience and their needs, you need to conduct market research. This goal of this research is to get to know as many details as possible about your audience. Only then will you be able to appeal to them.
11. Start Building Relationships Right from the Beginning
A lot of new businesses make the mistake of making their social media content overly promotional. There is a time and place for everything, including promotion. Yet, it’s important to find the balance between that and interacting on a personal level.
Find that balance, and your audience won’t mind when you promote your products or services.
12. Social Media Marketing Tools Will Keep You on Track
Time is money. You need to find ways to save your time so you can spend it on the most important parts of your business.
While social media advertising and marketing is important, it shouldn’t take up all of your time.
Fortunately, that’s where social media marketing tools come in.
Try tools like:
13. Facebook Advertising: Worth the Time and Money
Did you know that there are over two billion people that use Facebook? That’s a huge market. Quite a few of your potential markets are likely on this platform. How can you reach them?
You can appeal to them using Facebook advertising. This will cost some money, but it will be worth it because:
“The great thing is that Facebook has reached your target audience down to a science.” – Brad Edmondson, Internet Income Coach.
14. Always Remember That Quality Out-Performs Quantity
You want to stay in front of your audience, so you need to post regularly. However, you should sacrifice quality in the name of quantity. When sharing information on social media, it should always be:
- Relevant to your target market
- And at times, entertaining.
- Use Images Frequently to Boost Interaction, Likes, and Shares
Images catch a person’s eye. In a sea of written content, visuals are incredibly important.
Images increase engagement rates and make your post/message/brand memorable.
16. Join Communities and Interact with Like-Minded People
There are numerous communities on Facebook, LinkedIn, and even Twitter. These spaces allow you to get to know others, including potential customers and other influencers.
Interacting in these forums will help your exposure and make your brand seem more personable.
17. Build Your Own Social Media Community
To increase engagement with your audience and build appreciation for your brand, start a community of your own.
Start a closed Facebook group for existing customers. There, you can answer their questions and inspire them.
You can also create an open community for everyone in your target audience. Consumers really enjoy these groups because they feel valued and heard.
18. Perform A/B Testing on a Consistent Basis
A/B testing allows you to experiment with your audience. You can do this with social media content to see what kind of products, services, or ideas resonate with your audience. The data you gather will show you which ideas will convert to:
- Website traffic
19. Closely Observe the Competition to See Where You Can Improve
You can learn so much from your competition. Look to them to see:
- What products they supply
- How they interact with their customers
- How you can improve upon marketing, product, and sales ideas.
20. Build Off of the “Know-Like-Trust” Philosophy
“All things being equal, people will do business with, and refer business to, those people they know, like, and trust.” – Bob Burg, author, Endless Referrals.
In order to get people to buy from you, you need to establish a relationship first. Posting in a straightforward, honest way will not only get you in front of your audience, but it will also build trust.
When writing a blog or a social media post, always check the content against the know-like-trust philosophy.
21. Constantly Direct Traffic Back to Your Website
One of your most important social media marketing goals should be to direct traffic back to your website and blog. Doing this will convert “followers” into customers, and that will keep your business afloat.
How to do this:
- List your web address in your social media profiles
- Promote your blog content
- Make your content shareable
- Post when your customer base is most active online.
22. Build a Social Media Team If You Haven’t Already
If at all possible, stop trying to do everything on your own. Build a social media team by hiring new employees. It will allow you to focus on your favorite parts of your business.
Another option is to hire a social media marketing agency. This is a great option if you don’t have the funds for a team while providing the perks of one.
23. Always Add Value – Customers Want to Know What Is in It for Them
One of the main questions at the top of a consumer’s mind is: what’s in it for me? In order to get them to read your content or buy your products, you need to provide immense value.
How to add value:
- Create free offers
- Create a loyalty offer
- Offer your expertise via free webinars
- Offer solutions to problems
- Express your gratitude – tag individuals in posts, reply to their comments.
Expand Your Brand and Your Influence with the Best Social Media Advertising Tactics
Social media is not just a fun way to stay in touch with friends and family. It’s a viable marketing opportunity for your business.
Put into practice, these social media marketing tactics will help you:
- Gain more followers
- Improve your chances of going viral
- Send more traffic to your website.
Social media for business is changing the way companies tell their story and interact with their customers. When you use the latest social media trends and advertising opportunities, you will achieve the success you want.
Do you have some social media marketing tips that have worked well for your business?
We’d love to hear about them. Leave your comments below.